The source list
Independent researchSeptember 2023

Navigating the Jagged Technological Frontier (Dell'Acqua et al., working paper 24-013)

Harvard Business School / BCG

Read the source

What this label means

No commercial interest in the outcome. Method published.

Citation

Publisher
Harvard Business School / BCG
Title
Navigating the Jagged Technological Frontier (Dell'Acqua et al., working paper 24-013)
Date
September 2023
Provenance
Independent research
Method
Pre-registered randomised controlled trial, 758 consultants, two task sets inside and outside the model's frontier.
What it does not show
On tasks outside the model's capability, assisted participants were 19 percentage points less likely to be correct. Consulting tasks, not marketing execution.
Full reference
Harvard Business School / BCG. Navigating the Jagged Technological Frontier (Dell'Acqua et al., working paper 24-013). September 2023. https://www.hbs.edu/ris/Publication%20Files/24-013_d9b45b68-9e74-42d6-a1c6-c72fb70c7282.pdf

Where this source appears

Cited on 1 field guide. The claim drawn from it on each one is reproduced below, so you can check the reading against the source itself.

  • Marketing

    A field experiment with 758 consultants found those given GPT-4 completed 12.2% more tasks, 25.1% faster, with results rated 40% higher in quality — on tasks inside the tool's capability.

    Read the marketing guide

We take no payment from any organisation named on this page. If a detail here is wrong or out of date, tell us and we will correct it with the date of the change.