The source list
Independent researchSeptember 2023
Navigating the Jagged Technological Frontier (Dell'Acqua et al., working paper 24-013)
Harvard Business School / BCG
What this label means
No commercial interest in the outcome. Method published.
Citation
- Publisher
- Harvard Business School / BCG
- Title
- Navigating the Jagged Technological Frontier (Dell'Acqua et al., working paper 24-013)
- Date
- September 2023
- Provenance
- Independent research
- Method
- Pre-registered randomised controlled trial, 758 consultants, two task sets inside and outside the model's frontier.
- What it does not show
- On tasks outside the model's capability, assisted participants were 19 percentage points less likely to be correct. Consulting tasks, not marketing execution.
- Full reference
- Harvard Business School / BCG. Navigating the Jagged Technological Frontier (Dell'Acqua et al., working paper 24-013). September 2023. https://www.hbs.edu/ris/Publication%20Files/24-013_d9b45b68-9e74-42d6-a1c6-c72fb70c7282.pdf
Where this source appears
Cited on 1 field guide. The claim drawn from it on each one is reproduced below, so you can check the reading against the source itself.
Marketing
A field experiment with 758 consultants found those given GPT-4 completed 12.2% more tasks, 25.1% faster, with results rated 40% higher in quality — on tasks inside the tool's capability.
Read the marketing guide
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