The field
What these agents do, what they are bad at, and what it costs to be wrong.
Six guides, one per domain. Each one covers the same four questions: what the agents do, where they are strong and weak, the risks that actually matter, and how to evaluate one responsibly. No jargon, no sales language.
Marketing
The Amplifier
Handles variations, resizing, first drafts and A/B production, so you are freed to set strategy, define the brand voice, and build genuine audience connection.
Reported time saved
2–3 hrs
per content piece, and around 2.5 hrs a day for marketers who use it daily
Read the field guide
Customer service
The Steward
Handles password resets, order-status checks and FAQ triage, so you are freed to handle the emotional, complex, relationship-defining conversations.
Reported time saved
9–14%
less handling time per issue and more issues resolved per hour; up to 34% for newer staff
Read the field guide
Inside sales
The Pathfinder
Handles list-building, account research and first-touch drafting, so you are freed to build relationships and close complex, multi-stakeholder deals.
Reported time saved
4–7 hrs
a week for around 40% of sellers using AI prospecting tools
Read the field guide
Analytics
The Oracle
Handles cleaning, preparation and first-pass pattern detection, so you are freed to ask the right questions and interpret what the data means for the business.
Reported time saved
up to 80%
of analyst time currently goes to data prep and manual reporting — much of it automatable
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Content creation
The Maker
Handles drafts, formatting and repurposing, so you are freed to bring original ideas, taste, and a point of view no model can generate.
Reported time saved
60–80%
reported on specific content workflows in vendor case studies — not a universal benchmark
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Admin and operations
The Keeper
Handles data entry, scheduling, invoice matching and status-chasing, so you are freed to make judgement calls and design better processes.
Reported time saved
~11 hrs
a week reported by digital workers — minus 6.4 hrs a week spent managing the tools
Read the field guide