Vendor or customer material2024–2025

Adoption reporting across marketing-technology vendors

Industry surveys

What this label means

A claim about the publisher's own product. Not a finding.

Citation

Publisher: Industry surveys
Title: Adoption reporting across marketing-technology vendors
Date: 2024–2025
Provenance: Vendor or customer material
Method: Vendor-run adoption surveys of their own user bases and mailing lists.
What it does not show: Adoption is not effectiveness. Sample is drawn from people already buying the tooling.
Full reference: Industry surveys. Adoption reporting across marketing-technology vendors. 2024–2025

Where this source appears

Cited on 1 field guide. The claim drawn from it on each one is reproduced below, so you can check the reading against the source itself.

Marketing
Around 80% of marketers use AI somewhere in content production, with image tooling accounting for most of the reported design-time reduction.
Read the marketing guide

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