The source list
Practitioner survey2024–2025
Aggregated practitioner survey reporting
Marketing practitioner surveys
What this label means
Self-reported. Good for direction, unreliable for magnitude.
Citation
- Publisher
- Marketing practitioner surveys
- Title
- Aggregated practitioner survey reporting
- Date
- 2024–2025
- Provenance
- Practitioner survey
- Method
- Self-reported time savings, opt-in respondents, no control group.
- What it does not show
- Respondents who adopted AI are more likely to answer. No measurement of rework, review, or output that was discarded.
- Full reference
- Marketing practitioner surveys. Aggregated practitioner survey reporting. 2024–2025
Where this source appears
Cited on 1 field guide. The claim drawn from it on each one is reproduced below, so you can check the reading against the source itself.
Marketing
Marketers report generative AI saving roughly three hours per content piece, and around 2.5 hours a day overall.
Read the marketing guide
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