Analyst research2023–2025

The state of AI and sales-productivity research

McKinsey & Company

What this label means

Structured method, but the publisher sells advice in this market.

Citation

Publisher: McKinsey & Company
Title: The state of AI and sales-productivity research
Date: 2023–2025
Provenance: Analyst research
Method: Cross-client benchmarking and executive surveys.
What it does not show: Self-reported by adopting organisations, and the publisher advises on the same transformations. No control group.
Full reference: McKinsey & Company. The state of AI and sales-productivity research. 2023–2025

Where this source appears

Cited on 1 field guide. The claim drawn from it on each one is reproduced below, so you can check the reading against the source itself.

Inside sales
Organisations using AI in sales report productivity gains of roughly 10–15%.
Read the inside sales guide

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