The source list
Analyst researchJune 2023
The economic potential of generative AI
McKinsey Global Institute
What this label means
Structured method, but the publisher sells advice in this market.
Citation
- Publisher
- McKinsey Global Institute
- Title
- The economic potential of generative AI
- Date
- June 2023
- Provenance
- Analyst research
- Method
- Task-level modelling of occupational activity data against demonstrated capability.
- What it does not show
- Technical potential, not observed adoption or realised savings. The model assumes capability transfers cleanly into workflow.
- Full reference
- McKinsey Global Institute. The economic potential of generative AI. June 2023. https://www.mckinsey.com/capabilities/mckinsey-digital/our-insights/the-economic-potential-of-generative-ai-the-next-productivity-frontier
Where this source appears
Cited on 1 field guide. The claim drawn from it on each one is reproduced below, so you can check the reading against the source itself.
Content creation
Generative AI could automate or materially accelerate a large share of activities in marketing and content roles.
Read the content creation guide
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