The source list
Independent researchJuly 2023
Jakob Nielsen, AI improves employee productivity by 66%
Nielsen Norman Group
What this label means
No commercial interest in the outcome. Method published.
Citation
- Publisher
- Nielsen Norman Group
- Title
- Jakob Nielsen, AI improves employee productivity by 66%
- Date
- July 2023
- Provenance
- Independent research
- Method
- Secondary analysis of three controlled studies, including the NBER dataset above.
- What it does not show
- Re-analysis rather than new data. The headline 66% figure aggregates across unrelated task types and should not be read as a service benchmark.
- Full reference
- Nielsen Norman Group. Jakob Nielsen, AI improves employee productivity by 66%. July 2023. https://www.nngroup.com/articles/ai-tools-productivity-gains/
Where this source appears
Cited on 1 field guide. The claim drawn from it on each one is reproduced below, so you can check the reading against the source itself.
Customer service
Agents using the tool handled 13.8% more inquiries per hour (p<0.01); the lowest-performing quintile improved throughput by 35%.
Read the customer service guide
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